E-MAIL MARKETING program: Through a series of strategies, we can get to every customer who enters our restaurant us your data (name, e-mail, etc), so get have a large database that grows each day, week, month and year. This electronic mailing list will be our most precious asset, since we will be building it little by little, day by day. The potential of this list is infinite, since with a list of about 1000 clients, we can send you newsletters fortnightly, offering them discounts, offers, promotions, etc an example: If we make an offer of a dinner where all customers coming with your family, children have free dinner, and come to our invitation only 3% of our listthat would be 30 tables full, only with clients from our mailing list. 30 tables filled, although the children eat free, dinner if parents consume an average of about 40 per person, that are 40 2 = 80, 80 30 = 2400. 2400 euros that we generated only in one night, and only with customers who responded to the invitation we sent by e-mail to our client list. This system can create and maintain thanks to marketing techniques and a few special e-mail programs that serve to have all our customers identified and the scope of a single button on the computer at the time that you want. We can use this technique to fill our restaurant in the days in which fewer people come to lunch or dinner, so we always have the greatest number of customers in our restaurant. THE restaurant BLOG: the blog is an ideal complement to the restaurant, since it allows us to show clients aspects that are unaware of our restaurant. We can teach them to cook some of our dishes, or we can talk to them about our employees, we can give them cooking tips, teach them to cut the meat well, teach them to clean the fish, etc that will achieve with a blog updated every week is to make our customers feel part of our Restaurant, who sit in our family, and therefore we will have in them to the best advertising we can get for our restaurant and our dishes, since the mouth of a satisfied customer, has a priceless value.
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