For McDaniel

3METODOLOGIA When analyzing the strategies of marketing adopted by the religious organizations the adopted methodology was a bibliographical research. In accordance with Cruz and Ribeiro (2003, P. 12), ' ' One searches bibliographical can previously aim at a survey of the works carried through on the same subject studied in momento' '. A time that if it intends to understand and to identify to the used tools of marketing for the evanglica church Snow Ball of Maring, this study will be qualitative, with ' ' the attempt of a detailed understanding of the meanings and situacionais characteristics presented by the interviewed ones, in place of the production of quantitative measures of characteristics or comportamentos' '. (RICHARDSON, 1999, P. 90).

For McDaniel (2004), this type of research determines information detailed on the feelings, attitudes and as these consumers if they communicate to express its motivation. The qualitative research will make possible to deepen the analyses and thus to get resulted detailed thus becoming the perception better of analyzes of data. To reach the intention of the work, the descriptive and explicativa research will be used. How much ' ' the descriptive research is developed, mainly, in sciences social human beings and, approaching those data and problems that they deserve to be studied and whose register does not consist of documentos' ' (HART and BERVIAN, 2002, P. 66). As Cervo and Bervian (2002, P. 66), the descriptive research is that one that ' ' it observes, it registers, it analyzes and it correlates facts or phenomena (changeable) without manipul-los' '.

It is the very interesting research for ours analyzes that we do not have interests to manipulate the facts. Explicativa because according to Vergara (2000) ' ' it aims at, therefore, to clarify which factors contribute of some form, for the occurrence of determined fenmeno' '. The applied methodology will serve as base of the autentificao of marketing in support the non-profit organizations.