For this, the work that joined music with the Internet was basic in the success of this action. According to it, the association of the company with music comes bringing the best ones resulted to the company and, therefore, this type of strategy must continue. Goal Airlines Already the history of the Goal with the Internet is still more next. The first aerial company with concept low cost, low fare (low cost, low tariffs) also innovated when working with e-commerce, carrying through the sales of tickets through its website soon in the first year. The great prominence would come with the promotions carried through exclusively in the digital way. The first one of them happened in February of 2003, offering tickets R$ 1. Still in 2003, a promotion of great success caused some problems to the company. Through it, it was possible to buy for first time tickets of gone and comes back for a promocional price (50 R$ each).
The action, available only for the Internet, was a success, generating one high number of accesses, what the slow site left and is of air for some hours. Since then, the Goal started to offer its promotions from the 22 hours, since the site more is looked in the commercial schedule, preventing that the system presents imperfections and has taken possible passengers to opt to another company. Customers of the allegiance program Fly Easy, however, they at any time have access to the promocionais tickets of the day. In as the semester of 2007, the site of the company on average attracted 4,4 million only visitors for month, an increase of 23% in comparison with the same period in the previous year. To all the Internet it represents 80% of the total vendido for the company. In the passed year, the site presented sales 15% greater of what in 2006.