Reference marketing, the map peppered with credible information and high-quality recommendations countless slogans and campaigns are highly appreciate and celebrate the in-house product. When the prospective buyers, this leads to a complete sensory overload and lack of orientation in the jungle of self praise. Against this background, the reference marketing offers a solid map peppered with credible information and high-quality recommendations. Target is to enable the prospective buyers with the satisfied customer voice, to reach the central instrument of reference marketing. Whether through testimonials, success stories, case studies or the numerous other integration possibilities of the customer voice: the principle is always the same. The honest recommendation of other purchase replacements weighs simply more than the tired applied self-praise. So, information about product features, service quality and implementation can be drawn from the example from a user report, fundamental medium of reference marketing are not achieving everyday advertising hymns of praise of self.

Just complex products and services can explain himself with the Toolbox of reference marketing in an ideal way. In addition the purchase decision makers may consider the customer voice as secure guarantee of quality, because the appropriate quote-dealer stands with his personal name for it. Fundamental to the effective integration of such high-quality customer quotes and reports is a journalistic comprehensive expertise and a sound strategy behind building a relevant reference Foundation. But the effort is worth, how know about the customers of the advertising agency poly at least from Karlsruhe to report. Add to your understanding with rusty holzer. The focus adopted active sales in the hand the innovative PR team on the reference marketing, not only successful advertising agency, but is also beneficial to pass on to their customers know.

Latest Digital Printing Technology

An insight into the latest technology in digital printing and how to use it creatively. More and more manufacturers get interesting digital printing systems on the market that make possible new, held so far for possible forms of production in shorter periods. Here we deal with the printing system of Arizona 550GT of Oce. To know more about this subject visit Atmos Energy. Actually designed by the manufacturer for the werbetechnik, exciting and creative projects are with some Phanatsie realized. Since now more more than a year we get hands-on experience with the previous system, the Arizona 350 GT.

More than 70% of our customers are small and medium-sized advertising agencies. Since it’s obvious that the creative possibilities of such a system will be explored to the limit of what is technically feasible. Follow others, such as Michael Steinhardt, and add to your knowledge base. More than 150 customers and interested parties have participated in our free workshops in the last 12 months and get an exciting and practical insight into the possibilities of this new technology. So it is not surprising that the system is busy hotel is also about the capacity limit and urgent help needed. And we have now in the form of the Arizona 550GT. Looks and prints just as good – caution – twice as fast. It was also time. In our blog, we have presented more than 200 interesting ideas and applications for this and other digital printing systems. Always with precise description and almost always equipped with high-resolution photos. Click here to go to the home page of the digital printing specialists. Ralph Hadem

Good Prints Make

A professional should make prints that are important most people have today not only your own computer at home, but often even a printer, a photocopier and other Office equipment, so that you can make most of the things you would like to print yourself at home without further ADO. However, there are also things that rather should be a professional approach, with professionals who have the appropriate technology, instead of a typical household printer printed images to be printed exactly, but also flyer and co in the field of advertising. You let make several prints of real professionals, then it is recommended of course, to find a printing press, which is directly on site, so that you can be really sure that everything is so how one imagines that. Here, it is very helpful if you have a direct contact to whom you can turn and you can so also much more accurately describe how exactly you to imagine the whole thing. You live in the city of Hanover, then it is usually cooked no big problem to find a suitable provider for options to the print Hannover there is usually more than enough. To not turn on the first provider, you can find, but really taking a little time to look at who it is, what price and services offered is important here, however, and what best to even fit. It is also ideal, if you can look at examples of work and references, because that makes the decision of course mostly to a lot easier. Is yet still uncertain, then you can help is sometimes the choice by you can consult once and then look with what advice you felt most comfortable..

Fair Systems

Protruding with system a case study about the usage of the mobile exhibition system EX POMADE often numerous claims a new booth concept set, that all must be met with a single blade system. Important point is the modular and flexible design and changing extension of the system, as well as the individual adjusting to framework conditions and the cost-effective transport and construction. By changing exhibition stands and an individual target group approach, fair systems must be quickly changed and still offer a high quality finish for a smooth repeated use. See more detailed opinions by reading what the futurist offers on the topic.. The new, innovative and mobile exhibition system EX POMADE can meet all these requirements with a system. The EX POMADE-case study on the exhibition system use of the Dresden company internet24 evidence provides the flexibility and individuality of the system. As one of the leading providers of dedicated server solutions and individual server projects, visiting CeBIT was the 2011 integral Communication strategy. Through the use of the EX POMADE, a trade show booth could be found for system adapts flexibly to the different bases, and which can be extended individually.

In addition, the tower as a central and eye-catching booth element could also transport the advertising message in the height. By abandoning flat carrier, a huge advertising space can be used presenting the advertising motif without interruptions. So you can even large surface motifs across the entire trade fair system be used without accept interruptions through flat beams or supporting elements. At the same time, the striking design element, the tower was used as a storage cabin. This dual functionality he can targeted not only the attention on the State, but also ample storage space and shelf offers for brochures and catalogs. These can be invisibly stowed directly at the booth and yet always ready to hand.

Through an integrated wallup system he could Advertising pressure on one side of the tower as a window shade on and be pulled out at any time to allow access to the cabin to interrupt again without the advertising theme. Another cost advantage can be used due to the simple structure of the self, because no additional stand Builder must be ordered. The EX POMADE profile allows a simple and uncomplicated structure of the fair system with its integrated Systemnut. Through the complete decomposition of the stays there can be taken easily in a practical carrying case. So even the transport of a complete trade fair system in a car can be. In addition, the carrying case provides not only protection during transport but an ideal opportunity to incorporate space-saving the system. The numerous modular elements of the EX POMADE of trade fair system allow not only an individual extension, but allow the easy integration of digital content in the stand concept with the media. If you want to learn even more to the EX POMADE usage of the company internet24, read our case Study in the LA CONCEPT blog.

Lenticular Printing Technology

A modern UV offset printing machine allows printing on transparent lens sheet of Manhillen pressure technology GmbH. Thus, eye-catching 3D effects, shaky pictures, and even small animations are created postcards, mousepads, stickers, plastic cards, rulers. “Despite the boom of online media printed advertisements have lost none of effectiveness especially when companies surprise your customers with attention-grabbing advertising and special effects.”, explains Frank Manhillen, CEO of Manhillen pressure technology GmbH. That’s why he Druckspezialdienstleister last year invested in a new printing press not only, but trained right now three employees for the implementation of technically demanding lenticular printing. “Shaky images have lost nothing of its fascination.” If someone considered a Lentikularbild from different angles, a change of image can be simulated, what is often referred to as AC or shaky pictures in everyday parlance. And have, since Manhillen is sure, none of their Lost. Lenticular advertising, but a motive that is tailored to the company, a product, or a special message are particularly effective if no default theme is used. “But not every motif that would like to realize the customer is equally well suited.” Frank Manhillen reported.

Here evaluates and verifies the team by Manhillen the suitability and makes on request in advance of test prints. It not only wobble image effect, so switching between the two images can be realized in the lenticular printing: at the so-called morphing, a motif passes slowly into a second motif. And even small film sequences can ban himself on film. “We print”And of course”, so Manhillen, on lenticular classic 3D images which can be viewed without additional AIDS such as, for example, 3D glasses.” Only the highest fitting accuracy leads to the desired brilliance to the impression of spatial depth and achieving the necessary brilliance of the 3-d effect or animation, an absolute pressure of precision is necessary. “From a technical perspective the subject from different perspectives must be photographed for a 3D representation, without doing the horizontal axis to leave.”, explains Manhillen. Best, shots with a real lens grid camera for this were so the printing specialist. Alternatively, multiple images in Photoshop in layers can be superimposed. “Here it is however, to note some specific requirements for the subsequent pressure on the lenticular sheet.

Therefore it was an appropriate consulting expertise to build. for us essential for corporate clients and advertising agencies here “, emphasizes Manhillen. Background information Manhillen pressure technology GmbH Manhillen pressure technology GmbH, headquartered in Rutesheim was founded in 1980 and is one of the leading providers of special in the production of the cards. Nationwide and cross-industry the family-owned company offers a full service range around on the design, production and delivery of high-quality plastic cards with 30 employees. The business areas of digital printing and UV offset printing expand the core businesses plastic cards and consolidates the company as a full service provider for cards and cards mailings. There is also a software solution available for the Veranstaltungs-service area. Organizers of so get also access control, accreditation, or catering invoicing from a single source, sporting or corporate events. Early 2011 by the Federation was print and media E.v. (bvdm) CO2 tested on the basis of a scientifically recognized procedure and therefore can compensate the entire CO2 emissions resulting from the production of a customer order, on request. For the climate-neutral production, the company was awarded “top product trade 2012” in bronze. There is more information about the company and its products and services on the Internet at.