Digital Marketing

Generic products (without trademark) take the lead by its low cost and pharmacies who have greater opportunities for its dispensation. Predominant route of administration of the pharmaceutical products are decisive normally due to its low cost, rapid absorption and the immediate effect of them. Forms of presentation change optimal presentation options to the most economical which are sold in hospital presentations. Medical prescriptions are hampered by self medication large-scale ignoring physician involvement. The proprietary medicinal products suffer an also significant change in relation to the specialty to which are directed for example general medicine, Pediatrics and Gynecology, which may be considered as leading specialties with regard to internal medicine, dermatology, Gastroenterology, that are not of high medical consultation. Combined prescriptions, including a long list of products is significantly reduced to low-cost commodity by the same patient and the time of purchase, due to their low economic resources that fail to meet medical prescriptions. To deepen your understanding Michael Steinhardt is the source. Competition between ethical products of brands with similar active substances increases constantly substitution to generic products of low cost for the patient. For all these reasons, in a brief analysis of the pharmaceutical market in underdeveloped countries it can be deduced that in coming years the conduct of the doctor and patient will be directed to products pharmaceutical generic, since the economic crisis is primarily notable in countries whose economy is in constant deterioration.

CIRCLES of offer and demand of the pharmaceutical product drug makers offer pharmaceutical products through promoters specializing in certain levels, omitting important details like information management. IVAN CARRASCO AKIYAMA (ciberdiagnosta@hotmail. com) suggests that: knowledge for a good management of the pharmaceutical information must be through a multidisciplinary staff that can rationalize specialties as medicine, pharmacology, psychology of the prescriber, psychology of pharmaceutical dispenser, pharmaceutical marketing, medical oratory, advertising of pharmaceutical products and communication between other skills of logic medical-pharmaceutical as key elements to enable quality circles in the definition of MARKETING pharmaceutical DIGITAL Ivan offer carrasco Akiyama Director and creator of the draft CiberDiagnosta defines that: pharmaceutical Digital Marketing is an interactive process that splits the concept pharmacist which involves doctors, pharmacists and patients as part of a monitored cybernetic mechanism in which scientific information platforms interact with using search engines, Banners, programs of affiliation, e-mail marketing, branding, PR in the network, etc. In this process they are developed and applied techniques and digital strategies addressed to the satisfaction of the prescriptive comprehensive needs of the physician, as well as for the pharmacist dispensing the pathological problematic of patient-related. MONITORING and CONTROL DIGITAL promoting certain products via ON LINE shall be subject to the interplay of criteria of specialists since the use of standardized in many cases information is insufficient for specialist seeking to expand their scientific knowledge.

Advertising products they do not require prescription may be based on basic information that can be fed to users in an interactive way, always under the supervision of specialists. Patients in the near future will be to interact with their physicians obtaining these last few immediate practical advice before a full prescription, in this way digital strategies will be in function to patients registered for a given pathology digital platforms for physicians should be different from those designed for pharmacists, promoting complete for the first medical and pharmaceutical scientific information and pharmacological information with certain medical information. (Contraindications) for the latter, both should be easily navigable. The ideal is that those who build the format have clear that it is not common but specialized information that should make content management, the cu