Action integrated Beyond the work of digital communication, the action was strengthened with the promotion ' ' Tag Hits' ' , that it allowed to the exchange of rings and covers of bottle for the Tags calls, small metal plates as ornament glue of neck. Some of them gave right to one ipod. An advertising campaign in the media also divulged the action and a thematic packing was adopted in the cooling ones. ' ' It was the first time that we obtain to carry through a consistent work, not only in the integration strategy, as well as in mensurao of resultados' ' , Adriana comments. good results, by the way.
Coca-Cola registered record of access to its site. They had been almost 1,5 million of visits in the May month, month of the presentation of the Pitty pair and Negra I read, video that was lowered about 700 a thousand times. The canal in the YouTube, alone, registered 30 more than a thousand views. For the site of videos and the diverse communities of the Orkut, Coca-Cola could monitor the impressions and opinions that the public vine having of the action. According to Adriana, the campaign reached 21 million only visitors, what it corresponds to about 64% of internautas Brazilian. ' ' The people always wait something very great innovative of Coca-Cola.
We are speaking of a music program, that passed in MTV and had unfolding in the Internet. We understand that in action as these we do not compete with other marks of cooling and yes with other medias, as cellular and the proper Internet' ' , the Manager of Marketing says. The waited result was to stimulate the daily consumption of Coca-Cola enters its consumers. E, for this, the company sees the public young as ideal, since they are in formation phase, being more difficult to reach a similar success in an action for adults.
With this, they get the new knowledge, uniting the theory with the practical one in the classroom, thus exerting, an active paper in its professional process and consequently stimulating its learning to the research, taking them it an analysis becoming them critical. She is necessary to understand that without the theoretical knowledge, it is impossible to have the practical one, therefore one is related to the other. In if treating to research, it must be had in mind that it produces knowledge through concepts and analyses acquired in collections and being thus, produces acquired information of systematic form where, the principle, has as base the theory. The scientific or academic research offers subsidies to the teaching future to become autonomous worker, therefore it is searching that this discovers new abilities, acquires new abilities so that it exerts thus them of practical form in the next future, that is, in the school. In the school, the professor must to assume a estimuladora position, applying works that foment the learning to search, making with that these, since the basic education, have the notion of how much the research is important not only in the day-by-day pertaining to school one, as well as in the day-by-day social one. With this, it is left clearly that the research must be active in the life of each one, therefore is with it that essential knowledge for the life in the scope of the social complexities are acquired. nce with these questions. To if dealing with the applicabilities of the acquired basic knowledge during the research, that is, of the practical one of education in the classroom, if it comes across with the one of that many times the professor does not have time to dedicate itself in the research, therefore many have that to work in up to three turns so that thus they obtain a wage enough to cover its necessities. .
Of these, only one million are in irregular status. The remaining four million are full citizens of the right: work, study and carry out activities of daily life, which is hampered by this a caza to inmigrantea . The agents are no longer limited to being in the street, go to places immigrants meeting: call centers, bars and shops in their communities, parks and squares where Gather Until now, immigrants were welcome. There was work and went to work, to contribute to our Social Security system and the growth of the Spanish economy. Today, immersed in a global financial crisis, immigrants are no longer a tan rather showy. Already a vulnerable group, this new economic situation has made them weaker. Many have lost their jobs, have to resort to social resources to survive and suffer from racist and xenophobic attitudes. Immigrant organizations have denounced the increasing attacks of this kind in recent months.
And in countries like Britain, there have been demonstrations to hire labor extranjera.a English before emigrating People come to work, to seek a better future for themselves and their families. Associate crime and immigration the wrong way and actions as those of the police in Madrid help change this association. However, of the 77,000 prisoners in Spain, just over 20,000 are immigrants. Article 17 of the Spanish Constitution states that a toda person has the right to liberty and seguridada . The indiscriminate persecution of immigrants violates this right and discriminates and criminalizes people for simply being in an irregular administrative situation.
Immigrants are in a situation of helplessness and hurt social harmony and integration in society. The Administration does not have to open up more debate and social conflict. Civil society we must demand that there is a commitment, more so in times of crisis, with a true social inclusion policy of those who come to contribute to the growth of our society, as did our grandparents in other countries. Ana Alvarez Munoz a Journalist Solidarity Center Collaborations (CCS) is a service of social awareness of the NGO Solidarity with aimed at informing and sensitizing the society and media professionals on issues of solidarity, social justice, a culture of peace, human rights, with special emphasis on the fight against poverty, exclusion and protection the environment. The CCS part of the fundamental need to integrate information and communication development as an element of cooperation. Through its analysts made articles in professional format high-quality journalism adapted to the spaces of the media and disseminated through their international networks. In the CCS website (you can find all the items, developed to date, classified by topic.