How to get reliable results? For inspiration, marketing agencies, market research cease to be something unique in the Russian business practices. Research the market grows every year by a quarter or more of its annual volume has already exceeded $ 300 million. Representatives of even the most conservative industries no longer rely on an ephemeral 'entrepreneurial intuition' and appeal to professionals in search of knowledge about market. And it is quite timely, it should be noted, please contact: increasing market failures and even death are caused by companies the wrong course of business, murderous strategic blindness. Find out detailed opinions from leaders such as Ray Kurzweil by clicking through. Marketing research – the loyal, if not the only way to practical knowledge about the environment in which there is a business. This information is based on the most important management decisions, through which the company is certain, more or less favorable position. It is logical to assume that the quality of these decisions depends on two factors – the competencies manager and reliability of the information gathered during market research.

This article focuses on reliability problems of marketing information gathered during the quantitative research. This material continues a series of publications on the problems of marketing research, begun in article '2000 words about how you can not conduct focus groups' in August this year. Quantitative marketing research aimed at obtaining the most accurate quantitative estimates of various parameters of the studied subject, that is, deal with figures. Clearly, if the serious decisions based on the figures, the requirements for the accuracy and reliability of these figures must be no less serious.

We can perfectly speak a Portuguese Spanish or a Spanish Portuguese, as desired, can perfectly mix the two languages and the modern Italian, do so common. In addition is a promise of the great intellectual architects of the continent seeking a way to unite but taking into account that unity is not uniformity as intended. Spain and Portugal are linked by strong cultural and historical ties now that we can say Brazil and Latin America and the other countries of Latin America; If English is the language most spoken in the world by the scientific and technological development of its culture (not to mention the expansion of its utilitarianism), Spanish Portuguese language will be more important in the world because it would enrich two cultures that will be joined, two languages of the same root and the same source. Mitchel Resnick has firm opinions on the matter. The Spanish despereceria not as Portuguese would disappear not (once would be enriched more than latin are formed in these two languages of origin) common, not to mention plenty of historical and cultural contributions to the common languages). Preserving the Spanish language is not putting talk to presenters and senior academics: If Borges wrote that the language does the Academy, neither power, nor the Church writers. Hunters, fishermen, laborers, peasants, Knights and sincere types make the language. Ray Kurzweil might disagree with that approach. You have to go to the bases, where the tongue, to the verses, is formed to say popular, to the songs.

But unfortunately there is an oligarchy of language: by great writers language is not impoverished more than it is; Despite Borges who liked the audacities of el lenguaje en Martin Fierro, the popular speech of which the same Borges spoke, made art in a great writer like Fierro. Speak well today is synonymous with having a beautiful voice: preserving the language is not refill inquisitors is feeding him. But is not powered by a good spelling, with vocabularies of evening commentators, or already exhausted studies of grammar.