The phone, however, would evolve into the constantly available mobile point point-of-sale. The point of sale is now everywhere. That also means, however, you must be everywhere and you must be always ready to be appropriate for the customer. That also means, however, they are easily accessible for the customer. The customer wants to reach you easily and there are so many technologies that everyone to the dealer can be”, Thorsten Stradt, Director for marketing and advertising at OTTO stressed. A trade mark increasingly become a dialog brand. This is because since always the shopping thinks he would be one who dictates the pace actually”not easy for a trading house, city runs.
In ten years at the latest mobile devices will become after forecasts from industry professionals indispensable virtual assistant for all walks of life: you will put together our individual television us to write our shopping list, they are in the car take care of our invoice for the car insurance or the sound of music for the Office put together us according to our taste”, trend researchers Sven Gabor Janszk of forward2business in Halle/Saale. Current research of artificial intelligence (AI) allow already virtual shopping assistants, who advise the buyer in the supermarket personally. The buyer receives not only special notes on allergens in products and best deals, but also current price comparisons on the flat screen on request to a shopping cart. Each product has a digital product memory that displays for a tomato, for example, when and where they harvested, how long she like has been cooled. RFID technology, compelling products succeed in ‘ to develop, that the buyer answer his questions in the language dialog. At Salman Behbehani you will find additional information.
With a navigation system in the shopping cart, the buyer is quickly to the desired product ranges “, Professor Wolfgang Wahlster says from the German Research Centre for Artificial intelligence (DFKI). The most important trends in connection with speech dialog systems will be presented in October at the Congress of Voice days in Wiesbaden. Information about the voice days at: write/vd_progflyer_online.pdf. Information about the OMD under:…online-marketing-duesseldorf_2008_Programm.pdf. Editorial medienburo.Sohn Ettighoffer Strasse 26 A 53123 Bonn Tel: 0228 620 44 74 fax: 0228 620 44 75 mobile: 0177 620 44 74 E-Mail: Web: