As researchers as Jack Goody (cited for Darnton, 2010, P. 39), the invention of the writing was the more important technological advance of the history of the humanity. It transformed the relation of the human being with the past and opened way for the sprouting of the book as historical force. The book existence printed matters, from Gutenberg, facilitated to the access the information, although to be restricted to the ruling classes, left the book to the reach each bigger time of readers. It is understood, in this research, that the book is … a material object, generally confectioned in paper, on which they adhere to letters and other drawn figures the ink, according to one called technique impression, whose invention dates of century XV; this object produces as a process of clear-cut work and appears primordially as merchandise, exactly that the intentions of its craftsmen are of another order that not mercantile it (MUNAKATA, 1997, P. 84). The reader of the book printed matter, especially the didactic, counts on a relation of proximity with the object ‘ ‘ desejado’ ‘ , he ahead places it of itself on a table, turns its pages, he handles it, he sharpens the directions: the direct tato-contact, the vision: that it is attracted by the colors, format and until the olfato: that it identifies if the book is new or old, establishing of this form, an affective relation between reader and text.
As Munakata (1997) the book … is not for being read as if reads one treat scientific position adopted for many critics to content of didactic books. Didactic book is for using: to be loaded to the school; to be opened; to be scribbled … to be folded; to be read in high voice in some stretches and others, silence; to be copied …; to be carried in return the house; to be opened of new; to be ‘ ‘ estudado..