The True Religion

The TRUE RELIGION In the conclusion of its longer and famous Sermon, that the Christianity intitled of Sermon of the Mount, or Sermon of the Mountain, as many prefer, Mr. Jesus Christ made a skillful calling to the obedience. Despite of Jesus to know what it had in the man (Mt.9: 4; Mc.2: 8; Jo.2: 25; 6:64; 16:30; At.1: 24), therefore until its disciples found its speech (Jo.6 hard: 60); although It to know of the difficulties of the men in obeying it, It made one appeals to the unconditional obedience to this Sermon, in all its inteireza. Even though our contemporaries, who if say followers of Christ, twist the nose preach to them of Jesus. He has who says, as the calls daily pay-milenistas, that is impossible somebody to practise everything what Jesus commands in this Sermon, in view of finding in it points of difficult acceptance, it consequent obedience; destarte, transfers its total obedience, that they judge impossible for the present moment, to the period that they call ' ' milnio' ' , therefore, according to them, the people already will be transformed and will be able, finally, to practise it, in the complete one Doctrine Mr., in this Sermon, that starts in 5:1 and finishes in 7:29, in the Evangelho de Mateus, on the essential one to have that it has its legitimate disciple of: to be humble of spirit (5: 3); to be tame (v.5); to have hunger and headquarters of justice (v.6); to be merciful (v.7); to be clean of heart (v.8); to be pacifying (v.9); to be the salt of the land (v.13); to be the light of the world (vv.14-16); not to violate the orders Mr. (v.19); to have an exceeding justice to the one of false the religious ones (v.20); not to get angry itself against its brother (vv.21, 22); not to adulterate not even to look at for a woman to covet (vv.27, 28); not to repudiate its woman, giving to it the divorce (vv.31, 32); not to swear in way none (vv.34-36); not to reply to a physical aggression (vv.38-41); not to deny nothing to who to ask for, and not to give to it coasts what to want loaned (v.42); to love its enemies and to pray for them (v.44); not to give almses of men (6 ahead: 1-4); not to pray, public done the hypocritical one (vv.5, 6); not to reveal contristado and disfigured when it will be jejuando (vv.16-18); not to gather treasures in the land, and yes in the sky (vv.19-21); to have the eyes good, and not bad (vv.22, 23); not to serve the two gentlemen, simultaneously: the God and to the wealth (v.24); not to be anxious for the food, drink and clothes (vv.25-34); not to judge next (the 7: 1,2); not to give to the dirty escarnecedores what it is saint (v.6); to search the effectiveness of the conjunct (vv.7-12); to renounce to the pleasures of the world, being rejected the wide door and the spacious way (vv.13, 14); e, finally, to keep itself of the false prophets, who are wolves devoradores (vv.15-20).

For McDaniel

3METODOLOGIA When analyzing the strategies of marketing adopted by the religious organizations the adopted methodology was a bibliographical research. In accordance with Cruz and Ribeiro (2003, P. 12), ' ' One searches bibliographical can previously aim at a survey of the works carried through on the same subject studied in momento' '. A time that if it intends to understand and to identify to the used tools of marketing for the evanglica church Snow Ball of Maring, this study will be qualitative, with ' ' the attempt of a detailed understanding of the meanings and situacionais characteristics presented by the interviewed ones, in place of the production of quantitative measures of characteristics or comportamentos' '. (RICHARDSON, 1999, P. 90).

For McDaniel (2004), this type of research determines information detailed on the feelings, attitudes and as these consumers if they communicate to express its motivation. The qualitative research will make possible to deepen the analyses and thus to get resulted detailed thus becoming the perception better of analyzes of data. To reach the intention of the work, the descriptive and explicativa research will be used. How much ' ' the descriptive research is developed, mainly, in sciences social human beings and, approaching those data and problems that they deserve to be studied and whose register does not consist of documentos' ' (HART and BERVIAN, 2002, P. 66). As Cervo and Bervian (2002, P. 66), the descriptive research is that one that ' ' it observes, it registers, it analyzes and it correlates facts or phenomena (changeable) without manipul-los' '.

It is the very interesting research for ours analyzes that we do not have interests to manipulate the facts. Explicativa because according to Vergara (2000) ' ' it aims at, therefore, to clarify which factors contribute of some form, for the occurrence of determined fenmeno' '. The applied methodology will serve as base of the autentificao of marketing in support the non-profit organizations.